Semrush Study: Super Bowl Ads Are No Longer a One-Night Event
What social engagement, search behavior, and AI-generated answers reveal about who really won the up-to-$10M ad battle
February 13, 2026
Stats and highlights from Global Marketing Day 2023 are coming. in. hot.
Our 24-hour, non-stop online marketing conference brought the world’s leading marketers together to talk about the latest trends and share their strategies for staying ahead of the competition.
Topics ranged from branding, social media, and content, to recession-proof digital marketing approaches, creative campaigns, and the future of work.
The insights were endless, but we managed to narrow down our top 5 takeaways from this year’s presentations.
Our 24-hour, non-stop online marketing conference brought the world’s leading marketers together to talk about the latest trends and share their strategies for staying ahead of the competition.
Topics ranged from branding, social media, and content, to recession-proof digital marketing approaches, creative campaigns, and the future of work.
The insights were endless, but we managed to narrow down our top 5 takeaways from this year’s presentations.
Takeaway #1: We need each other … and high-octane marketing conferences
A whopping 87,000+ people registered for Global Marketing Day 2023. And on average, between 1,800 and 3,000 participants tuned-in at any given time to watch live presentations from our studios in New York, London, and Dubai.
With over 48 sessions, 150 experts, and 24 hours worth of educational content, needless to say, the house was packed. Virtually speaking, of course. And the energy was amazing.
There was so much to take away from all of our presenters, but most importantly, we were left with a renewed feeling of connection with our fellow marketers who tuned in from across the globe.
With over 48 sessions, 150 experts, and 24 hours worth of educational content, needless to say, the house was packed. Virtually speaking, of course. And the energy was amazing.
There was so much to take away from all of our presenters, but most importantly, we were left with a renewed feeling of connection with our fellow marketers who tuned in from across the globe.
Takeaway #2: Woo a wider audience with intention
Growth in business can come in a variety of ways, but one of the most important, and most challenging, is connecting with new audiences. This is especially true when said audiences don’t yet know they’ll love your product or service.
In his presentation, “How to Attract the Audience That Thinks They Don’t Need Your Product,” Jack White, Managing Editor at The Boo Agency and Football and Special Projects Lead at Xbox, revealed four strategies that are sure to forge connections with new audiences:
In his presentation, “How to Attract the Audience That Thinks They Don’t Need Your Product,” Jack White, Managing Editor at The Boo Agency and Football and Special Projects Lead at Xbox, revealed four strategies that are sure to forge connections with new audiences:
- Add value. Don’t demand attention.
- Be authentic. Don’t just say what your audience wants to hear.
- Be relevant. Don’t assume that just because you’re talking, someone will listen.
- Meet them where they are, not where you want them to be.
If you’re in the market to attract new consumers, get to know your audience, their habits, and where they spend most of their time.
Takeaway #3: Leverage AI to benefit your business
AI is one of the hottest topics in digital marketing right now. Everyone seemingly has an opinion about it, and the technology will be front of mind for marketers for many years to come.
In his session “The Role of AI in Marketing,” Haris Mumtaz, Marketing, Growth & Partnerships Lead, MEA Ecosystem & Cloud Services at Huawei Consumer Business Group, sees the tool as bridging “the gap between the amount of customer data being collected and next steps for future campaigns.”
What are the benefits of AI in marketing? Mumtaz says:
In his session “The Role of AI in Marketing,” Haris Mumtaz, Marketing, Growth & Partnerships Lead, MEA Ecosystem & Cloud Services at Huawei Consumer Business Group, sees the tool as bridging “the gap between the amount of customer data being collected and next steps for future campaigns.”
What are the benefits of AI in marketing? Mumtaz says:
- Enhanced ROI
- Personalization
- Analytics
- Faster decision making
Should you decide to leverage AI for your business, don’t fall into these common pitfalls that could bring your business down:
- Lack of AI marketing tools training
- Time required for learning organizational goals, contexts, and establishment of expertise
- Insecure data decisions as a result of untrained staff and information input
Takeaway #4: Gain fame with digital marketing and social media
Businesses that do social media right develop strong and loyal follower bases, which creates the perfect paradise for their marketing efforts to thrive. But it’s not just a matter of getting people to click the “follow” button or give you a like. The social media users of 2023 require a bit more.
In her presentation, “How to Increase Your Brand Awareness via Social Media,” Leah Silverlock, Global Head of Social Media & Community at Trustpilot, offers these tips to build fame via social media:
In her presentation, “How to Increase Your Brand Awareness via Social Media,” Leah Silverlock, Global Head of Social Media & Community at Trustpilot, offers these tips to build fame via social media:
- Create value beyond your product and utilize amplifier tactics such as user generated content
- Build brand awareness with voices of influence
- Find new ways to tell your story over and over again
- Entertain your audience
So gather up your creative team to carve out your hype plan. And don’t forget to find a few influencers to get hyped up, too!
Takeaway #5: Keep up with the times and stay engaged
Technological advances and societal issues continue to influence customer decision making. And consumers expect the businesses they engage with to get with and stay with the times.
In his session “Marketing Trends in 2023 and Beyond,” Semrush’s very own Chief Marketing Officer Andrew Warden offered some poignant advice to apply across all functions of marketing:
In his session “Marketing Trends in 2023 and Beyond,” Semrush’s very own Chief Marketing Officer Andrew Warden offered some poignant advice to apply across all functions of marketing:
- Does your company care? Prove it.
- Connect with your customers—tell their stories to boost your revenue
- Start using AI and bots now—the game changes all the time, and you must keep up
One final thought: Don’t just invite your customers to the party. Do what you can to make space on the dance floor and let them choose what music to play.
We hope you enjoyed connecting with your fellow marketers from across the globe and are ready to take some of these insights and put them into action.
Registered for GMD 2023 but something came up? Don’t worry. We’ve got you covered.
We hope you enjoyed connecting with your fellow marketers from across the globe and are ready to take some of these insights and put them into action.
Registered for GMD 2023 but something came up? Don’t worry. We’ve got you covered.
