Industry News11 min read
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Industry News2 min read
Google’s releasing Google-Agent: Here’s what to know
Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.
Industry News1 min read
Search Has Changed. And So Have We.
Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.
Industry News7 min read
How AI Tools Influence the Modern Buyer Journey: A Survey of 1,000+ US Consumers
AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.
Industry News6 min read
Explaining Google’s November 2021 Core Update
Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
Industry News9 min read
Deep-Diving Into the Details of Google’s July 2021 Core Update
On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
Industry News4 min read
Assessing the Aftermath of Google’s June 2021 Core Update
On June 2, Google announced its first core algorithm update for 2021. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.
Industry News2 min read
Semrush IPO: Founders Letter
Semrush IPO story from founders. 60 years of dreaming for Oleg and Dmitri and how this dream became one of the leading online visibility management SaaS platforms, your solution for marketing actions and a stock-market success.
Industry News4 min read
Analyzing Google’s December 2020 Core Update
On December 3rd, 2020 Google announced that a core algorithm update was starting to roll out. Check what has happened so far, and which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.
Industry News14 min read
Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors, But Will It Have Teeth?
Google announced the Page Experience signal, which will be a new ranking factor rolling out in May 2021. It combines multiple sub-signals into one larger signal. This guide will break down Google’s object-oriented approach and the factors involved.