Top Equipment & Supplies Websites in Australia

Name: Top websites in Australia (Equipment & Supplies)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Equipment & Supplies Websites in Australia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

inkstation.com.au

288.64K

57.57%166.17K

42.43%122.47K

↓33.09%

↓4.51%

Direct

manual.canon

168.3K

47.5%79.95K

52.5%88.36K

↓6.58%

↑2.6%

Direct

workwearhub.com.au

146.99K

37.6%55.27K

62.4%91.72K

↑18.6%

↑15.92%

Direct

totallyworkwear.com.au

137.95K

27.62%38.11K

72.38%99.84K

↑41.36%

↑21.12%

Search

rsea.com.au

133.87K

48.87%65.42K

51.13%68.45K

↓29.46%

↓8.91%

Search

nisbets.com.au

110.89K

73.83%81.87K

26.17%29.03K

↓39.56%

↑5.22%

Search

averyproducts.com.au

107.07K

56.57%60.56K

43.43%46.5K

↓3.74%

↓2.92%

Direct

blundstone.com.au

82.46K

21.17%17.46K

78.83%65K

↓54.26%

↑47.57%

Direct

winc.com.au

66.26K

91.06%60.34K

8.94%5.93K

↑32.89%

↓37.28%

Search

cheapworkboots.com.au

65.7K

9.65%6.34K

90.35%59.36K

↑160.78%

↑144.84%

Paid

blackwoods.com.au

62.91K

100%62.91K

-

↓52.2%

↑6.64%

Search

cos.net.au

61.42K

63.45%38.97K

36.55%22.45K

↑65.77%

↑2.91%

Direct

3m.com.au

53.94K

45.07%24.31K

54.93%29.63K

↑9.38%

↓11.96%

Search

rewardhospitality.com.au

48.34K

73.59%35.57K

26.41%12.77K

↑22.87%

↑2.16%

Direct

cartridgesdirect.com.au

47.7K

23.01%10.98K

76.99%36.72K

↓57.2%

↑79.14%

Direct

industrykitchens.com.au

44.23K

67.62%29.91K

32.38%14.32K

↓38.85%

↑94.17%

Search

agcequipment.com.au

42.42K

65.05%27.59K

34.95%14.82K

↓59.47%

↑14.08%

Direct

megaofficesupplies.com.au

42.09K

43.16%18.17K

56.84%23.92K

↑32%

↑9.56%

Direct

hottoner.com.au

38.67K

51.25%19.82K

48.75%18.85K

↑36.36%

↑38.77%

Search

mpsmonitor.com

37.98K

100%37.98K

-

↑716.67%

↑5,241.72%

Direct

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Key Insights on Top Equipment & Supplies Websites in Australia on February 2026

As of February 2026, inkstation.com.au leads Equipment & Supplies in Australia with 288.64K monthly visits. Its audience skews desktop-first (57.57% desktop / 57.57% mobile), and traffic is down month over month -33.09% and down year over year -4.51%. manual.canon holds second with 168.3K visits and a mobile-leaning mix (47.5% desktop / 52.5% mobile), while workwearhub.com.au ranks third with 146.99K visits.

Across the leaders, catering-appliance.com is the most mobile-first (100% of visits), whereas blackwoods.com.au is the most desktop-reliant (100%). Momentum favors lamination.com.au in the latest month (16,868.09%), while tradiesworkwearshop.com.au shows the steepest pullback.

Acquisition patterns also differ: inkstation.com.au is driven primarily by search, inkstation.com.au by direct, and inkstation.com.au by referral; overall, 55 of the top 100 sites are direct-led, 29 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Equipment & Supplies Websites in Australia