Top Wine & Spirits Websites in Ethiopia

Key Insights on Top Wine & Spirits Websites in Ethiopia on February 2026

As of February 2026, diageo.com leads Wine & Spirits in Ethiopia with 344 monthly visits. Its audience skews desktop-first (68.02% desktop / 68.02% mobile), and traffic is up month over month 117.72% and up year over year 34.25%. makro.co.za holds second with 324 visits and a desktop-leaning mix (100% desktop / 0% mobile), while shopdutyfree.com ranks third with 100 visits.

Across the leaders, shopdutyfree.com is the most mobile-first (100% of visits), whereas makro.co.za is the most desktop-reliant (100%). Momentum favors makro.co.za in the latest month (128.17%), while i-d-s.com shows the steepest pullback.

Acquisition patterns also differ: diageo.com is driven primarily by search, diageo.com by direct, and diageo.com by referral; overall, 12 of the top 21 sites are direct-led, 5 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.