Top Retail Websites in Kenya

Name: Top websites in Kenya (Retail)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Retail Websites in Kenya, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jumia.co.ke

1.62M

62.83%1.02M

37.17%601.26K

↓11.22%

↓3.36%

Direct

kilimall.co.ke

645.32K

42.99%277.42K

57.01%367.9K

↓13.87%

↓27.76%

Direct

aliexpress.com

468.17K

84.51%395.65K

15.49%72.52K

↓11.47%

↓18.23%

Direct

konami.com

414.45K

1.65%6.82K

98.35%407.63K

↑168.25%

↑124.85%

Direct

ebay.com

373.89K

63.58%237.72K

36.42%136.18K

↑8.33%

↑10.88%

Direct

samsung.com

350.51K

20.75%72.73K

79.25%277.78K

↑0.59%

↓11.87%

Direct

oraimo.com

289.45K

31.49%91.14K

68.51%198.31K

↓31.78%

↑51.73%

Direct

phoneplacekenya.com

193.02K

65.43%126.3K

34.57%66.73K

↓17.86%

↑13.21%

Search

oppo.com

139.38K

5.62%7.84K

94.38%131.54K

↑45.47%

↑22.2%

Direct

hp.com

116.65K

97.28%113.47K

2.72%3.18K

↓10.86%

↓20.12%

Search

amazon.co.uk

110.59K

78.44%86.74K

21.56%23.84K

↓8.75%

↓23.16%

Direct

masoko.com

103.47K

22.04%22.8K

77.96%80.67K

↑48.64%

↑147.73%

Direct

unsplash.com

101.4K

89.71%90.96K

10.29%10.44K

↓1.57%

↓14.46%

Search

nivea.co.ke

93.15K

85.58%79.72K

14.42%13.44K

↑483.41%

↓29.11%

Referral

backmarket.com

80.47K

76.99%61.95K

23.01%18.52K

↓19.4%

↑10.6%

Direct

tendawifi.com

79.7K

51.59%41.12K

48.41%38.59K

↓18.2%

↓30.85%

Direct

etsy.com

78.57K

82.32%64.68K

17.68%13.89K

↓5.78%

↓21.07%

Direct

playstation.com

67.12K

49.01%32.89K

50.99%34.23K

↓4.84%

↑7.74%

Direct

goodreads.com

66.5K

79.33%52.75K

20.67%13.75K

↓41.15%

↓28.37%

Search

amazon.in

66.22K

88.87%58.85K

11.13%7.37K

↑27.77%

↓17.4%

Direct

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Key Insights on Top Retail Websites in Kenya on February 2026

As of February 2026, jumia.co.ke leads Retail in Kenya with 1.62M monthly visits. Its audience skews desktop-first (62.83% desktop / 62.83% mobile), and traffic is down month over month -11.22% and down year over year -3.36%. kilimall.co.ke holds second with 645.32K visits and a mobile-leaning mix (42.99% desktop / 57.01% mobile), while aliexpress.com ranks third with 468.17K visits.

Across the leaders, manchester-harley-davidson.co.uk is the most mobile-first (100% of visits), whereas crownpaints.co.ke is the most desktop-reliant (100%). Momentum favors nivea.co.ke in the latest month (483.41%), while opalnet.co.ke shows the steepest pullback.

Acquisition patterns also differ: jumia.co.ke is driven primarily by search, jumia.co.ke by direct, and jumia.co.ke by referral; overall, 68 of the top 100 sites are direct-led, 28 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Retail Websites in Kenya