Top Insurance Websites in Switzerland

Name: Top websites in Switzerland (Insurance)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Switzerland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

flatfox.ch

1.38M

32.04%441.3K

67.96%936.07K

↑27.55%

↓12.61%

Direct

axa.ch

662.86K

50.48%334.63K

49.52%328.23K

↓23.97%

↑14.07%

Direct

helsana.ch

474.9K

57.6%273.54K

42.4%201.37K

↓23.9%

↑4.1%

Direct

vermoegenszentrum.ch

411.58K

51.03%210.04K

48.97%201.54K

↓11.39%

↑32.19%

Direct

groupemutuel.ch

331.5K

71.13%235.78K

28.87%95.72K

↓10.21%

↓7.82%

Direct

sanitas.com

329.81K

45.11%148.78K

54.89%181.03K

↓23.56%

↓22.08%

Direct

medidata.ch

328.25K

19.5%64K

80.5%264.25K

↓21.98%

↑25.37%

Direct

e-assura.ch

301K

68.17%205.21K

31.83%95.79K

↓25.03%

↓0.46%

Direct

swica.ch

293.51K

45.59%133.81K

54.41%159.7K

↓37.79%

↓4.07%

Direct

mobiliar.ch

263.42K

48.42%127.54K

51.58%135.88K

↓36.09%

↑16.56%

Direct

ch.ch

194.16K

52.01%100.98K

47.99%93.19K

↓6.28%

↓43.89%

Search

swisslife.ch

192.46K

59.71%114.92K

40.29%77.54K

↓14.21%

↓11.4%

Direct

baloise.ch

189.55K

56.17%106.48K

43.83%83.07K

↓4.29%

↓5.18%

Direct

financescout24.ch

188.47K

32.19%60.66K

67.81%127.81K

↑10.62%

↑9.26%

Direct

generali.ch

183.66K

25.56%46.94K

74.44%136.72K

↓26.83%

↑12.86%

Direct

helvetia.com

166.42K

52.43%87.26K

47.57%79.16K

↓7.16%

↓20.87%

Direct

allianz.ch

156.26K

54.31%84.86K

45.69%71.4K

↑24.35%

↓17.11%

Direct

assura.ch

152.47K

60.79%92.69K

39.21%59.78K

↓29.39%

↓10.04%

Direct

visana.ch

150.94K

56.16%84.77K

43.84%66.18K

↓44.15%

↑2.17%

Direct

kpt.ch

147.37K

63.09%92.98K

36.91%54.39K

↓53.45%

↓4.65%

Direct

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Key Insights on Top Insurance Websites in Switzerland on February 2026

As of February 2026, flatfox.ch leads Insurance in Switzerland with 1.38M monthly visits. Its audience skews mobile-first (32.04% desktop / 32.04% mobile), and traffic is up month over month 27.55% and down year over year -12.61%. axa.ch holds second with 662.86K visits and a desktop-leaning mix (50.48% desktop / 49.52% mobile), while helsana.ch ranks third with 474.9K visits.

Across the leaders, zahnzusatzversicherung-direkt.de is the most mobile-first (100% of visits), whereas zurich.com is the most desktop-reliant (100%). Momentum favors seniorenbetreuungschweiz.ch in the latest month (4,432.57%), while quitt.ch shows the steepest pullback.

Acquisition patterns also differ: flatfox.ch is driven primarily by search, flatfox.ch by direct, and flatfox.ch by referral; overall, 81 of the top 100 sites are direct-led, 17 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Switzerland