Top Insurance Websites in Ireland

Name: Top websites in Ireland (Insurance)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Ireland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rsa.ie

792.59K

31.41%248.95K

68.59%543.64K

↑7.22%

↓7.87%

Direct

123.ie

616.01K

6.32%38.94K

93.68%577.07K

↑258.81%

↑14.49%

Direct

vhi.ie

441.45K

25.02%110.46K

74.98%331K

↓0.41%

↑3.02%

Direct

irishlife.ie

393.66K

39.22%154.41K

60.78%239.25K

↓49.65%

↑78.42%

Direct

allianz.ie

375.64K

25.72%96.62K

74.28%279.02K

↑2.36%

↓9.99%

Direct

axa.ie

340.71K

25.7%87.56K

74.3%253.15K

↓42.23%

↑20.32%

Direct

layahealthcare.ie

306.57K

28.41%87.1K

71.59%219.47K

↓12.21%

↑19.46%

Direct

switcher.ie

266.36K

32.99%87.87K

67.01%178.5K

↓8.93%

↓16.03%

Direct

chill.ie

239.76K

27.33%65.53K

72.67%174.23K

↓27.06%

↓14.62%

Direct

theaa.ie

199.81K

43.51%86.93K

56.49%112.88K

↑2.1%

↑43.38%

Direct

aviva.ie

183.66K

53.77%98.76K

46.23%84.9K

↓3.75%

↑32.66%

Direct

zurich.ie

126.47K

58.59%74.1K

41.41%52.37K

↓36.34%

↑11.84%

Direct

irishlifehealth.ie

124.73K

58.57%73.05K

41.43%51.68K

↓29.47%

↑0.7%

Referral

zurichlife.ie

124.13K

70.81%87.9K

29.19%36.23K

↓38.67%

↑119.91%

Direct

olearyinsurances.ie

109.55K

0.26%284

99.74%109.26K

↑150.92%

↑604.84%

Direct

motorcheck.ie

94.08K

51.09%48.07K

48.91%46.02K

↓11.67%

↑39.37%

Direct

anpostinsurance.ie

58.4K

36.4%21.26K

63.6%37.14K

↓6.5%

↓24.8%

Search

passmefast.co.uk

55.37K

-

100%55.37K

↑55.95%

↑1,469.62%

Direct

policybazaar.com

48.75K

13.11%6.39K

86.89%42.35K

↑81.24%

↑94.83%

Direct

justcover.ie

47.62K

21.48%10.23K

78.52%37.4K

↓30.17%

↑646.38%

Direct

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Key Insights on Top Insurance Websites in Ireland on February 2026

As of February 2026, rsa.ie leads Insurance in Ireland with 792.59K monthly visits. Its audience skews mobile-first (31.41% desktop / 31.41% mobile), and traffic is up month over month 7.22% and down year over year -7.87%. 123.ie holds second with 616.01K visits and a mobile-leaning mix (6.32% desktop / 93.68% mobile), while vhi.ie ranks third with 441.45K visits.

Across the leaders, passmefast.co.uk is the most mobile-first (100% of visits), whereas agirc-arrco.fr is the most desktop-reliant (100%). Momentum favors thezebra.com in the latest month (6,352.54%), while multitrip.com shows the steepest pullback.

Acquisition patterns also differ: rsa.ie is driven primarily by search, rsa.ie by direct, and rsa.ie by referral; overall, 75 of the top 100 sites are direct-led, 18 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Ireland