Top Sporting Goods Websites in Estonia

Name: Top websites in Estonia (Sporting Goods)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Estonia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sportland.ee

60.24K

91.75%55.27K

8.25%4.97K

↓23.89%

↑16.32%

Search

veloplus.ee

23.02K

88.51%20.38K

11.49%2.65K

↑3.6%

↑7.14%

Search

rademar.ee

22.89K

80.51%18.43K

19.49%4.46K

↓18.13%

↓7.82%

Direct

hawaii.ee

21.03K

92.01%19.35K

7.99%1.68K

↓53.99%

↓7.87%

Direct

jahipaun.ee

18.25K

79.08%14.43K

20.92%3.82K

↓35.11%

↓20.01%

Search

matkasport.ee

15.96K

89.9%14.35K

10.1%1.61K

↓43.86%

↓11.45%

Search

ballzy.eu

15.81K

89.83%14.21K

10.17%1.61K

↑2.12%

↓34.81%

Direct

fis-ski.com

15.37K

97.38%14.97K

2.62%402

↓47.34%

↓15.11%

Direct

bike24.com

15.25K

100%15.25K

-

↑64.7%

↑9.96%

Direct

bike-discount.de

12.88K

100%12.88K

-

↑46.11%

↑14.84%

Direct

skiwax.ee

11.98K

78.34%9.39K

21.66%2.6K

↓6.6%

↑16.74%

Direct

varuste.net

11.57K

92.93%10.75K

7.07%818

↓41.74%

↑25.38%

Search

atsport.ee

11.42K

96.16%10.99K

3.84%439

↓37.02%

↓6.85%

Search

nike.com

11.29K

78.14%8.82K

21.86%2.47K

↑34.29%

↓6.8%

Search

bergfreunde.eu

10.67K

93.18%9.94K

6.82%728

↑0.83%

↑56.24%

Direct

roba.ee

9.96K

92.62%9.23K

7.38%735

↑16.98%

↑11.35%

Search

ipscstore.com

9.79K

86.09%8.43K

13.91%1.36K

↑66.56%

↑17.38%

Direct

velomarket.ee

8.72K

86.69%7.56K

13.31%1.16K

↓21.3%

↑17.72%

Search

teamsport.ee

8.31K

87.29%7.26K

12.71%1.06K

↑3.74%

↑46.15%

Direct

surfhouse.ee

7.73K

94.44%7.3K

5.56%430

↓31.41%

↓23.05%

Direct

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Key Insights on Top Sporting Goods Websites in Estonia on February 2026

As of February 2026, sportland.ee leads Sporting Goods in Estonia with 60.24K monthly visits. Its audience skews desktop-first (91.75% desktop / 91.75% mobile), and traffic is down month over month -23.89% and up year over year 16.32%. veloplus.ee holds second with 23.02K visits and a desktop-leaning mix (88.51% desktop / 11.49% mobile), while rademar.ee ranks third with 22.89K visits.

Across the leaders, skisport.ru is the most mobile-first (100% of visits), whereas bike24.com is the most desktop-reliant (100%). Momentum favors outdoormaster.com in the latest month (2,866.67%), while suusad.ee shows the steepest pullback.

Acquisition patterns also differ: sportland.ee is driven primarily by search, sportland.ee by direct, and sportland.ee by referral; overall, 52 of the top 100 sites are direct-led, 45 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Estonia