Top Sporting Goods Websites in Zambia

Key Insights on Top Sporting Goods Websites in Zambia on February 2026

As of February 2026, sportsdirect.com leads Sporting Goods in Zambia with 3.69K monthly visits. Its audience skews desktop-first (100% desktop / 100% mobile), and traffic is up month over month 2.02% and up year over year 331.47%. nike.com holds second with 1.5K visits and a mobile-leaning mix (48% desktop / 52% mobile), while dickssportinggoods.com ranks third with 1.24K visits.

Across the leaders, batessaddles.com is the most mobile-first (100% of visits), whereas sportsdirect.com is the most desktop-reliant (100%). Momentum favors padelproshop.com in the latest month (1,706%), while zappos.com shows the steepest pullback.

Acquisition patterns also differ: sportsdirect.com is driven primarily by search, sportsdirect.com by direct, and sportsdirect.com by referral; overall, 29 of the top 100 sites are direct-led, 58 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.