Top Sports Websites in Sweden

Name: Top websites in Sweden (Sports)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sports Websites in Sweden, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

svenskaspel.se

4.43M

24.7%1.09M

75.3%3.34M

↓11.13%

↓15.54%

Direct

fotbollskanalen.se

3.16M

19.23%607.48K

80.77%2.55M

↑8.84%

↓21.35%

Direct

flashscore.se

2.11M

39%823.42K

61%1.29M

↓18.78%

↓34.69%

Direct

svenskafans.com

1.96M

13.71%269.26K

86.29%1.7M

↑10.69%

↓6.2%

Direct

svenskfotboll.se

1.79M

13.11%234.38K

86.89%1.55M

↑17.06%

↑128.32%

Direct

hockeysverige.se

1.75M

7.37%129.07K

92.63%1.62M

↑2.8%

↑129.73%

Direct

vk.se

1.62M

17.11%277.84K

82.89%1.35M

↑9.78%

↓5.43%

Direct

svenskalag.se

1.59M

19.29%306.59K

80.71%1.28M

↑0%

↑2.27%

Direct

stadium.se

1.47M

18.29%268.83K

81.71%1.2M

↓13.94%

↑12.16%

Direct

olympics.com

1.39M

24.79%345.04K

75.21%1.05M

↑1,052.83%

↓38.66%

Direct

unibet.se

1.14M

38.49%437.77K

61.51%699.59K

↓10.7%

↓22.98%

Direct

swehockey.se

1.12M

21.71%242.12K

78.29%873.26K

↑10.25%

↑2.05%

Direct

bet365.com

1.09M

30.57%334.49K

69.43%759.6K

↑18.93%

↓11.03%

Direct

shl.se

1.05M

25.02%263.03K

74.98%788.18K

↓28.49%

↑35.16%

Direct

chess.com

1.03M

76.51%788.53K

23.49%242.1K

↓31.6%

↓13.05%

Direct

sok.se

998.8K

12.32%123.04K

87.68%875.76K

↑3,117.38%

↑37.96%

Direct

eliteprospects.com

993.04K

37.01%367.52K

62.99%625.53K

↓33.54%

↑5%

Search

livescore.com

993K

32.64%324.14K

67.36%668.86K

↓11.55%

↑59.27%

Direct

marca.com

968.8K

4.56%44.16K

95.44%924.64K

↑7.33%

↓23.72%

Direct

laget.se

960.45K

25.16%241.64K

74.84%718.81K

↑18.14%

↑24.97%

Direct

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Key Insights on Top Sports Websites in Sweden on February 2026

As of February 2026, svenskaspel.se leads Sports in Sweden with 4.43M monthly visits. Its audience skews mobile-first (24.7% desktop / 24.7% mobile), and traffic is down month over month -11.13% and down year over year -15.54%. fotbollskanalen.se holds second with 3.16M visits and a mobile-leaning mix (19.23% desktop / 80.77% mobile), while flashscore.se ranks third with 2.11M visits.

Across the leaders, liveresultat.se is the most mobile-first (100% of visits), whereas chess.com is the most desktop-reliant (76.51%). Momentum favors curling.se in the latest month (13,387.16%), while folkspel.se shows the steepest pullback.

Acquisition patterns also differ: svenskaspel.se is driven primarily by search, svenskaspel.se by direct, and svenskaspel.se by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sports Websites in Sweden