Top Beauty & Cosmetics Websites in Sweden

Name: Top websites in Sweden (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Sweden, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

kicks.se

2.08M

13.08%271.83K

86.92%1.81M

↓14.22%

↑59.82%

Direct

lyko.com

1.53M

18.78%286.99K

81.22%1.24M

↓26.94%

↑32.99%

Direct

notino.se

551.49K

23.2%127.93K

76.8%423.57K

↑62.55%

↓4.81%

Direct

fragrantica.com

301.66K

50.29%151.69K

49.71%149.97K

↓60.13%

↑19.69%

Direct

dermaspace.se

297.77K

1.45%4.32K

98.55%293.45K

↑8.66%

↑212.53%

Direct

parfym.se

273.43K

13.61%37.22K

86.39%236.21K

↓6.29%

↑8.77%

Direct

tallink.com

255.2K

19.55%49.88K

80.45%205.32K

↑38.19%

↓12.9%

Direct

rituals.com

249.49K

18.33%45.74K

81.67%203.76K

↓31.1%

↑32.35%

Direct

jordklok.se

207.54K

10.09%20.95K

89.91%186.59K

↓19.55%

↓11.46%

Direct

cocopanda.se

187.21K

29.58%55.38K

70.42%131.84K

↓70.7%

↑89.74%

Direct

bangerhead.se

181.65K

25.32%46K

74.68%135.66K

↓9.21%

↑23.74%

Direct

luxplus.se

173.61K

30.23%52.48K

69.77%121.14K

↓75.54%

↑32.54%

Direct

sephora.se

163.99K

40.53%66.47K

59.47%97.52K

↓40.86%

↑55.29%

Direct

yesstyle.com

135.03K

18.38%24.81K

81.62%110.22K

↑5.95%

↑69.91%

Direct

priorin.se

126.74K

0.15%185

99.85%126.55K

↑52,706.25%

↑276.27%

Direct

koreanbeauty.se

121.4K

23.89%29K

76.11%92.4K

↑34.07%

↑52.7%

Direct

caiacosmetics.se

116.01K

18.98%22.02K

81.02%93.99K

↓30.56%

↑166.8%

Direct

lush.com

97.51K

5.67%5.53K

94.33%91.98K

↑110.03%

↑28.58%

Search

stylevana.com

87.29K

12%10.47K

88%76.81K

↑97.84%

↑126.17%

Direct

hudoteket.se

86.41K

7.03%6.07K

92.97%80.33K

↑84.62%

↑70.26%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Sweden on February 2026

As of February 2026, kicks.se leads Beauty & Cosmetics in Sweden with 2.08M monthly visits. Its audience skews mobile-first (13.08% desktop / 13.08% mobile), and traffic is down month over month -14.22% and up year over year 59.82%. lyko.com holds second with 1.53M visits and a mobile-leaning mix (18.78% desktop / 81.22% mobile), while notino.se ranks third with 551.49K visits.

Across the leaders, sorgenta.com is the most mobile-first (100% of visits), whereas glimja.com is the most desktop-reliant (100%). Momentum favors priorin.se in the latest month (52,706.25%), while osfrisorartikler.se shows the steepest pullback.

Acquisition patterns also differ: kicks.se is driven primarily by search, kicks.se by direct, and kicks.se by referral; overall, 67 of the top 100 sites are direct-led, 23 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Sweden