Top Automotive Websites in South Africa

Name: Top websites in South Africa (Automotive)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Automotive Websites in South Africa, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

autotrader.co.za

4.5M

27.03%1.22M

72.97%3.28M

↓29.77%

↑7%

Direct

cars.co.za

2.48M

20.9%518.87K

79.1%1.96M

↓28.67%

↓7.45%

Direct

topauto.co.za

2.31M

3.65%84.26K

96.35%2.23M

↓1.19%

↑298.66%

Direct

webuycars.co.za

2.12M

25.82%547.91K

74.18%1.57M

↓35.5%

↓7.77%

Direct

gumtree.co.za

991.7K

24.75%245.48K

75.25%746.21K

↓34.09%

↓47.28%

Direct

gobid.co.za

853.53K

16.86%143.89K

83.14%709.64K

↓15.24%

↑42.07%

Direct

heycarter.co.za

753.96K

1.61%12.11K

98.39%741.85K

↓34.16%

↑72.92%

Direct

toyota.co.za

478.14K

20.89%99.87K

79.11%378.27K

↓50.59%

↑127.38%

Direct

carmag.co.za

352.62K

7.92%27.93K

92.08%324.69K

↑113.67%

↓17.7%

Direct

4x4community.co.za

352.1K

19.52%68.74K

80.48%283.36K

↓14.98%

↑9.75%

Direct

junkmail.co.za

340.4K

18.28%62.21K

81.72%278.19K

↑22.46%

↓53.09%

Direct

vw.co.za

315.94K

10.96%34.64K

89.04%281.3K

↓27.48%

↑12.48%

Direct

motorsport.com

313.66K

3.52%11.03K

96.48%302.64K

↓49.8%

↑115.13%

Direct

nissan.co.za

235.53K

5.12%12.07K

94.88%223.46K

↑57.35%

↑99.8%

Direct

formula1.com

222.69K

51.63%114.98K

48.37%107.71K

↓55.76%

↑15.45%

Direct

wesbank.co.za

210.75K

40.7%85.79K

59.3%124.97K

↓66.92%

↓17.04%

Direct

truckandtrailer.co.za

208.21K

2.76%5.75K

97.24%202.46K

↑29.47%

↑227.77%

Direct

goldwagen.com

208.14K

39.86%82.96K

60.14%125.18K

↓37.67%

↑7.72%

Direct

justanswer.com

207.5K

19%39.42K

81%168.09K

↓16.99%

↓22.53%

Direct

gwm.co.za

196.55K

14.08%27.68K

85.92%168.86K

↓25.8%

↑104.13%

Direct

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Key Insights on Top Automotive Websites in South Africa on February 2026

As of February 2026, autotrader.co.za leads Automotive in South Africa with 4.5M monthly visits. Its audience skews mobile-first (27.03% desktop / 27.03% mobile), and traffic is down month over month -29.77% and up year over year 7%. cars.co.za holds second with 2.48M visits and a mobile-leaning mix (20.9% desktop / 79.1% mobile), while topauto.co.za ranks third with 2.31M visits.

Across the leaders, gpone.com is the most mobile-first (100% of visits), whereas olx.com.pk is the most desktop-reliant (82.37%). Momentum favors autogroupinternational.com in the latest month (12,526.87%), while carfind.co.za shows the steepest pullback.

Acquisition patterns also differ: autotrader.co.za is driven primarily by search, autotrader.co.za by direct, and autotrader.co.za by referral; overall, 91 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Automotive Websites in South Africa