Top Travel & Tourism Websites in South Africa

Name: Top websites in South Africa (Travel & Tourism)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in South Africa, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.68M

34.27%917.1K

65.73%1.76M

↓28.85%

↑3.61%

Direct

flysafair.co.za

845.68K

47.33%400.22K

52.67%445.46K

↓59.7%

↑2.37%

Direct

lekkeslaap.co.za

698.67K

41.5%289.96K

58.5%408.71K

↓53.18%

↓6.97%

Direct

webtickets.co.za

697.36K

21.01%146.52K

78.99%550.84K

↓27.06%

↑34.92%

Direct

airbnb.co.za

678.84K

48.09%326.43K

51.91%352.41K

↓41.08%

↓6.37%

Direct

tripadvisor.co.za

514.13K

30.04%154.43K

69.96%359.7K

↓27.16%

↓27.87%

Direct

flyairlink.com

446.1K

35.67%159.14K

64.33%286.97K

↑48.66%

↑13.05%

Direct

intercape.co.za

425.85K

11.13%47.4K

88.87%378.45K

↑19.36%

↑25.85%

Direct

edreams.com

341.15K

29.45%100.48K

70.55%240.67K

↓45.82%

↑53.85%

Direct

cheapflights.co.za

338.27K

43.53%147.23K

56.47%191.04K

↓63.26%

↓4.29%

Direct

sanparks.org

325.23K

35.99%117.05K

64.01%208.18K

↓4.55%

↓7.49%

Direct

busbud.com

234.69K

8.36%19.62K

91.64%215.07K

↓18.3%

↓23.98%

Direct

latestsightings.com

225.49K

0.31%705

99.69%224.79K

↑53.27%

↑172.54%

Direct

travelandtourworld.com

201.55K

1.15%2.32K

98.85%199.23K

↓72.28%

↑1,036.82%

Direct

travelstart.co.za

174.7K

62.15%108.57K

37.85%66.13K

↓30.47%

↓34.05%

Direct

emirates.com

169.47K

33.05%56.01K

66.95%113.46K

↓38.92%

↓3.71%

Direct

babylonstoren.com

159.04K

17.62%28.03K

82.38%131.01K

↓34.41%

↑44.57%

Direct

qatarairways.com

153.29K

30.18%46.26K

69.82%107.03K

↓13.82%

↓5.34%

Direct

agoda.com

151.53K

38.24%57.94K

61.76%93.58K

↓46.08%

↓1.22%

Direct

myrclhome.com

147.03K

4.29%6.31K

95.71%140.72K

↑1,062.38%

↑119.23%

Direct

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Key Insights on Top Travel & Tourism Websites in South Africa on February 2026

As of February 2026, booking.com leads Travel & Tourism in South Africa with 2.68M monthly visits. Its audience skews mobile-first (34.27% desktop / 34.27% mobile), and traffic is down month over month -28.85% and up year over year 3.61%. flysafair.co.za holds second with 845.68K visits and a mobile-leaning mix (47.33% desktop / 52.67% mobile), while lekkeslaap.co.za ranks third with 698.67K visits.

Across the leaders, clhg.com is the most mobile-first (100% of visits), whereas wetu.com is the most desktop-reliant (100%). Momentum favors yourgolftravel.com in the latest month (19,417.66%), while rhinolion.co.za shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 95 of the top 100 sites are direct-led, 3 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in South Africa