Top Public Safety Websites in the United Kingdom

Key Insights on Top Public Safety Websites in the United Kingdom on February 2026

As of February 2026, london-fire.gov.uk leads Public Safety in the United Kingdom with 144.05K monthly visits. Its audience skews mobile-first (17.64% desktop / 17.64% mobile), and traffic is up month over month 34.66% and up year over year 47.17%. patrolstore.com holds second with 126.25K visits and a mobile-leaning mix (6.58% desktop / 93.42% mobile), while derbys-fire.gov.uk ranks third with 116.2K visits.

Across the leaders, nwales-fireservice.org.uk is the most mobile-first (100% of visits), whereas deltafire.co.uk is the most desktop-reliant (100%). Momentum favors outreachrescue.com in the latest month (4,801.75%), while northyorksfire.gov.uk shows the steepest pullback.

Acquisition patterns also differ: london-fire.gov.uk is driven primarily by search, london-fire.gov.uk by direct, and london-fire.gov.uk by referral; overall, 92 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.