Top Travel & Tourism Websites in the United Kingdom

Key Insights on Top Travel & Tourism Websites in the United Kingdom on February 2026

As of February 2026, booking.com leads Travel & Tourism in the United Kingdom with 33.85M monthly visits. Its audience skews mobile-first (42.28% desktop / 42.28% mobile), and traffic is down month over month -4.4% and up year over year 13.32%. skyscanner.net holds second with 20.91M visits and a mobile-leaning mix (37.7% desktop / 62.3% mobile), while tripadvisor.co.uk ranks third with 17.94M visits.

Across the leaders, tenpin.co.uk is the most mobile-first (95.04% of visits), whereas voyage-prive.co.uk is the most desktop-reliant (54.23%). Momentum favors merlinannualpass.co.uk in the latest month (97.32%), while thomascook.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.