Top Apparel & Fashion Websites in the United Kingdom

Key Insights on Top Apparel & Fashion Websites in the United Kingdom on February 2026

As of February 2026, next.co.uk leads Apparel & Fashion in the United Kingdom with 20.97M monthly visits. Its audience skews mobile-first (24.61% desktop / 24.61% mobile), and traffic is down month over month -5.56% and up year over year 27.97%. marksandspencer.com holds second with 17.17M visits and a mobile-leaning mix (31.65% desktop / 68.35% mobile), while shein.co.uk ranks third with 13.63M visits.

Across the leaders, onthatass.com is the most mobile-first (97.66% of visits), whereas karmanow.com is the most desktop-reliant (92.99%). Momentum favors nobodyschild.com in the latest month (27.03%), while passenger-clothing.com shows the steepest pullback.

Acquisition patterns also differ: next.co.uk is driven primarily by search, next.co.uk by direct, and next.co.uk by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.