Top Apparel & Fashion Websites in Ireland

Name: Top websites in Ireland (Apparel & Fashion)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Ireland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.41M

22.02%309.83K

77.98%1.1M

↓29.92%

↑69.37%

Direct

next.ie

1.1M

25.73%283.9K

74.27%819.49K

↓18.09%

↑25.05%

Direct

dunnesstores.com

1.08M

17.26%186.94K

82.74%895.86K

↓35.75%

↑18.99%

Direct

zara.com

706.11K

39.52%279.02K

60.48%427.08K

↓20.99%

↑43.96%

Direct

marksandspencer.com

697.95K

24.49%170.93K

75.51%527.02K

↓27.65%

↑19.1%

Direct

mandmdirect.ie

605.71K

14.39%87.16K

85.61%518.55K

↓29.69%

↑62.63%

Direct

primark.com

456.14K

15.32%69.86K

84.68%386.28K

↓6.33%

↑24.35%

Direct

asos.com

446.2K

45.09%201.17K

54.91%245.03K

↓21.57%

↑20.78%

Direct

jdsports.ie

435.65K

19.13%83.36K

80.87%352.29K

↓18.5%

↑0.69%

Direct

threads.com

421.46K

30.6%128.96K

69.4%292.5K

↓6.88%

↑214,003.31%

Direct

brownthomas.com

418.34K

29.2%122.14K

70.8%296.2K

↓31.55%

↑119.65%

Direct

adidas.ie

364.51K

24.61%89.72K

75.39%274.79K

↓18.32%

↓11.85%

Direct

hm.com

347.5K

43.3%150.46K

56.7%197.04K

↓38.86%

↑18.51%

Direct

zalando.ie

307.67K

41.84%128.72K

58.16%178.96K

↓47.34%

↑53.01%

Direct

arnotts.ie

299.96K

24.41%73.22K

75.59%226.74K

↓14.63%

↑38.56%

Direct

schuh.ie

296.36K

18.77%55.64K

81.23%240.72K

↑4.34%

↑42.47%

Direct

uniqlo.com

278.41K

20.91%58.2K

79.09%220.2K

↑74.56%

↑132.1%

Direct

riverisland.com

212.16K

17.87%37.9K

82.13%174.25K

↓19.69%

↑32.73%

Direct

tradeinn.com

193.06K

19.05%36.78K

80.95%156.28K

↑63.55%

↑7.55%

Direct

malethingsworn.com

191.9K

-

100%191.9K

↑1,895.59%

↑1,723.79%

Direct

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Key Insights on Top Apparel & Fashion Websites in Ireland on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Ireland with 1.41M monthly visits. Its audience skews mobile-first (22.02% desktop / 22.02% mobile), and traffic is down month over month -29.92% and up year over year 69.37%. next.ie holds second with 1.1M visits and a mobile-leaning mix (25.73% desktop / 74.27% mobile), while dunnesstores.com ranks third with 1.08M visits.

Across the leaders, malethingsworn.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (67.83%). Momentum favors yourwebshop.com in the latest month (55,068.93%), while debenhams.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 96 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Ireland