Top Beauty & Cosmetics Websites in Armenia

Name: Top websites in Armenia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Armenia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sephora.com

36.04K

99.83%35.98K

0.17%60

↓19.9%

↑95.21%

Direct

fragrantica.com

10.26K

98.13%10.07K

1.87%192

↓3.5%

↑118.87%

Search

fragrantica.ru

7.86K

94.99%7.46K

5.01%394

↑5.89%

↑124.75%

Direct

burmunk.am

7.5K

96.63%7.25K

3.37%253

↑29.36%

↑52.43%

Direct

lifestyleperfume.am

5.94K

98.87%5.87K

1.13%67

↑22.05%

↑46.35%

Search

oriflame.com

5.26K

100%5.26K

-

↓25.32%

↓33.04%

Direct

flaconi.de

5.15K

100%5.15K

-

↓0.92%

↑119.72%

Direct

maryparfum.am

5.07K

98.8%5K

1.2%61

↑79.93%

↓3.42%

Direct

goldapple.ru

4.74K

98.38%4.66K

1.62%77

↑0.02%

↓29.32%

Referral

letu.ru

4.73K

98.48%4.66K

1.52%72

↑0.28%

↑20.93%

Referral

ipsy.com

4.35K

100%4.35K

-

↓60.34%

↓25.68%

Direct

randewoo.ru

3.98K

95.7%3.81K

4.3%171

↑23.25%

↑26.39%

Referral

kikocosmetics.com

3.64K

100%3.64K

-

↑96.97%

↑67.16%

Search

douglas.de

3.15K

100%3.15K

-

↓10.49%

↓19.57%

Direct

rivegauche.ru

3.05K

100%3.05K

-

↑29.34%

↑1.41%

Referral

jolse.com

3.01K

18.06%543

81.94%2.46K

↑180.77%

↑353.49%

Direct

esteelauder.com

2.53K

100%2.53K

-

↓16.86%

↑16.97%

Direct

iledebeaute.ru

2.2K

100%2.2K

-

↑127.74%

↑65.3%

Referral

notino.de

1.79K

100%1.79K

-

↑145.88%

↑43.22%

Direct

fentybeauty.com

1.75K

100%1.75K

-

↑88.78%

↑232.35%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Armenia on February 2026

As of February 2026, sephora.com leads Beauty & Cosmetics in Armenia with 36.04K monthly visits. Its audience skews desktop-first (99.83% desktop / 99.83% mobile), and traffic is down month over month -19.9% and up year over year 95.21%. fragrantica.com holds second with 10.26K visits and a desktop-leaning mix (98.13% desktop / 1.87% mobile), while fragrantica.ru ranks third with 7.86K visits.

Across the leaders, jolse.com is the most mobile-first (81.94% of visits), whereas oriflame.com is the most desktop-reliant (100%). Momentum favors kenzoparfums.com in the latest month (795.31%), while murad.com shows the steepest pullback.

Acquisition patterns also differ: sephora.com is driven primarily by search, sephora.com by direct, and sephora.com by referral; overall, 46 of the top 100 sites are direct-led, 40 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Armenia