Top Beauty & Cosmetics Websites in Denmark

Name: Top websites in Denmark (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Denmark, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

matas.dk

3.07M

23.02%707.44K

76.98%2.37M

↓5.02%

↑27.93%

Direct

nicehair.dk

451.04K

14.88%67.1K

85.12%383.94K

↑58.97%

↑21.63%

Direct

luxplus.dk

450.81K

19.76%89.07K

80.24%361.74K

↑4.19%

↓8.4%

Direct

notino.dk

387.49K

18.61%72.11K

81.39%315.38K

↑55.28%

↑8.36%

Direct

fragrantica.com

347.26K

26.24%91.12K

73.76%256.14K

↑64.56%

↑20.76%

Search

proshave.dk

258.93K

1.28%3.32K

98.72%255.62K

↑16.61%

↑206.2%

Direct

sephora.dk

204.85K

31.38%64.29K

68.62%140.56K

↓4.62%

↑30.39%

Direct

nailster.dk

174.65K

4.81%8.4K

95.19%166.25K

↑23.05%

↑224.11%

Direct

billigparfume.dk

150.06K

14.42%21.64K

85.58%128.42K

↑51.07%

↑19.42%

Referral

surisuri.dk

125.78K

6.87%8.64K

93.13%117.15K

↑72.55%

↑220.95%

Direct

lookfantastic.dk

120.54K

10.54%12.7K

89.46%107.84K

↓16.69%

↑25.13%

Direct

beautycos.dk

114.61K

14.63%16.76K

85.37%97.85K

↑84.51%

↓9.61%

Direct

rituals.com

111.04K

20.06%22.28K

79.94%88.76K

↓32.63%

↑143.4%

Direct

lyko.com

93.3K

32.43%30.25K

67.57%63.04K

↑13.3%

↓11.5%

Direct

myskin.dk

87.38K

17.65%15.43K

82.35%71.96K

↑550.65%

↑97.43%

Direct

parfumdreams.dk

80.59K

19.75%15.92K

80.25%64.67K

↑27.4%

↓1.62%

Direct

cocopanda.dk

74.01K

24.7%18.28K

75.3%55.73K

↓30.8%

↑44.38%

Direct

permanentmakeup-danmark.dk

60.61K

0.33%198

99.67%60.41K

0%

↑882.52%

Direct

normal.eu

57.49K

4%2.3K

96%55.19K

↑541.9%

↓61.61%

Direct

yesstyle.com

49.29K

40.67%20.05K

59.33%29.24K

↑18.42%

↓13.37%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Denmark on February 2026

As of February 2026, matas.dk leads Beauty & Cosmetics in Denmark with 3.07M monthly visits. Its audience skews mobile-first (23.02% desktop / 23.02% mobile), and traffic is down month over month -5.02% and up year over year 27.93%. nicehair.dk holds second with 451.04K visits and a mobile-leaning mix (14.88% desktop / 85.12% mobile), while luxplus.dk ranks third with 450.81K visits.

Across the leaders, maybelline.co.in is the most mobile-first (100% of visits), whereas negleogvipper.dk is the most desktop-reliant (100%). Momentum favors notino.ro in the latest month (23,743.24%), while wearewild.com shows the steepest pullback.

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 63 of the top 100 sites are direct-led, 31 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Denmark