Top Beauty & Cosmetics Websites in Indonesia

Name: Top websites in Indonesia (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Indonesia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

820.48K

13.2%108.32K

86.8%712.16K

↓4.53%

↑35.8%

Direct

femaledaily.com

292.1K

24.56%71.74K

75.44%220.35K

↓35.75%

↓47.57%

Search

watsons.co.id

180.5K

10.82%19.52K

89.18%160.97K

↑18.19%

↓54.32%

Direct

sociolla.com

112.99K

43.01%48.6K

56.99%64.4K

↓39.02%

↓24.12%

Direct

oriflame.com

108.51K

45.43%49.3K

54.57%59.21K

↑15.7%

↓24.73%

Direct

sephora.co.id

104.43K

26.3%27.46K

73.7%76.97K

↑62.2%

↑5.55%

Direct

perfectcorp.com

94.47K

12.54%11.84K

87.46%82.63K

↓34.54%

↑74.21%

Search

soco.id

94.34K

43.09%40.65K

56.91%53.69K

↓14.3%

↓34.19%

Search

incidecoder.com

81.43K

15.2%12.38K

84.8%69.06K

↑74.13%

↓64.32%

Search

axe.com

67.5K

14.86%10.03K

85.14%57.47K

↓60.46%

↓30.38%

Search

cnfstore.com

65.51K

22.02%14.42K

77.98%51.09K

↑5.8%

↓0.32%

Direct

kuasakata.com

57.9K

8.72%5.05K

91.28%52.86K

↓72.39%

↑140.49%

Direct

findation.com

50.34K

7.25%3.65K

92.75%46.69K

↑28.01%

↑4.27%

Direct

sheglam.com

46.6K

0.62%291

99.38%46.31K

↑29,965.16%

↑2,269.4%

Direct

demeral.com

41.99K

14.47%6.08K

85.53%35.91K

↑51.87%

0%

Direct

sephora.com

37.04K

22.09%8.18K

77.91%28.86K

↑181.29%

↓40.95%

Direct

kahfeveryday.com

33.79K

44.46%15.03K

55.54%18.77K

↓31.09%

↓43.37%

Direct

beautyandblush.com

31.9K

-

100%31.9K

↓28.45%

0%

Search

jabaronline.com

30.11K

19.28%5.8K

80.72%24.31K

↑123.86%

↑42.47%

Direct

trisuci.com

28.33K

-

100%28.33K

↑483.56%

↑2,370.02%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Indonesia on February 2026

As of February 2026, fragrantica.com leads Beauty & Cosmetics in Indonesia with 820.48K monthly visits. Its audience skews mobile-first (13.2% desktop / 13.2% mobile), and traffic is down month over month -4.53% and up year over year 35.8%. femaledaily.com holds second with 292.1K visits and a mobile-leaning mix (24.56% desktop / 75.44% mobile), while watsons.co.id ranks third with 180.5K visits.

Across the leaders, beautyandblush.com is the most mobile-first (100% of visits), whereas nuskin.com is the most desktop-reliant (100%). Momentum favors sheglam.com in the latest month (29,965.16%), while skinsort.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 46 of the top 100 sites are direct-led, 51 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Indonesia