Top Banking Websites in New Zealand

Name: Top websites in New Zealand (Banking)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

anz.co.nz

5.37M

36.28%1.95M

63.72%3.42M

↓17.05%

↑10.7%

Direct

interest.co.nz

2.51M

10.81%270.73K

89.19%2.23M

↑7.89%

↓14.59%

Direct

asb.co.nz

2.34M

71.33%1.67M

28.67%671.95K

↓24.69%

↓6.34%

Direct

westpac.co.nz

2.07M

66.52%1.38M

33.48%692.13K

↓29.76%

↓17.93%

Direct

kiwibank.co.nz

1.47M

57.06%839.15K

42.94%631.42K

↓13.1%

↓16.88%

Direct

bnz.co.nz

1.07M

56.98%607.71K

43.02%458.82K

↓31.81%

↑20.64%

Direct

wise.com

570.01K

45.86%261.4K

54.14%308.6K

↓18.23%

↑28.27%

Direct

tsbbank.co.nz

284.18K

39.12%111.17K

60.88%173.01K

↓37.02%

↑27.46%

Search

xe.com

273.38K

43.66%119.35K

56.34%154.03K

↑8.23%

↓13.58%

Direct

sbsbank.co.nz

271.25K

8.86%24.03K

91.14%247.22K

↓6.02%

↑76.7%

Direct

americanexpress.com

239.46K

49.11%117.59K

50.89%121.87K

↓64.84%

↑70.32%

Direct

nezavisne.com

236.96K

1.26%2.98K

98.74%233.99K

↑6.91%

↓21.28%

Direct

commbank.com.au

227.56K

19.12%43.51K

80.88%184.05K

↑193.56%

↓23.72%

Direct

firstcreditunion.co.nz

213.39K

7.63%16.28K

92.37%197.11K

↓22.85%

↑103.29%

Direct

co-operativebank.co.nz

213.04K

50.39%107.36K

49.61%105.68K

↓36.55%

↑9.09%

Direct

tsb.co.nz

195.53K

31.16%60.92K

68.84%134.6K

↑7.21%

↑21.6%

Direct

remitly.com

195.04K

5.85%11.41K

94.15%183.63K

↑141.05%

↑27.82%

Direct

gemfinance.co.nz

181.79K

38.56%70.1K

61.44%111.7K

↓24.92%

↓14.62%

Direct

flexicards.co.nz

149.23K

12.85%19.17K

87.15%130.06K

↑14.49%

↑0.91%

Direct

anzdirect.co.nz

147.89K

100%147.89K

-

↑8.79%

↑58.15%

Direct

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Key Insights on Top Banking Websites in New Zealand on February 2026

As of February 2026, anz.co.nz leads Banking in New Zealand with 5.37M monthly visits. Its audience skews mobile-first (36.28% desktop / 36.28% mobile), and traffic is down month over month -17.05% and up year over year 10.7%. interest.co.nz holds second with 2.51M visits and a mobile-leaning mix (10.81% desktop / 89.19% mobile), while asb.co.nz ranks third with 2.34M visits.

Across the leaders, cspf.ir is the most mobile-first (100% of visits), whereas anzdirect.co.nz is the most desktop-reliant (100%). Momentum favors bankalhabib.com in the latest month (7,210.15%), while sss.gov.ph shows the steepest pullback.

Acquisition patterns also differ: anz.co.nz is driven primarily by search, anz.co.nz by direct, and anz.co.nz by referral; overall, 76 of the top 100 sites are direct-led, 16 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in New Zealand