Top Museums Websites in New Zealand

Name: Top websites in New Zealand (Museums)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ushmm.org

239.45K

2.39%5.72K

97.61%233.73K

↓17.71%

↑379.05%

Search

aucklandzoo.co.nz

126.39K

12.08%15.26K

87.92%111.13K

↓11.06%

↑67.87%

Direct

aucklandmuseum.com

109.92K

29.59%32.52K

70.41%77.4K

↑37.5%

↓4.68%

Direct

tepapa.govt.nz

95.29K

44.87%42.75K

55.13%52.54K

↑12.89%

↓6.69%

Direct

geni.com

71.59K

22.89%16.39K

77.11%55.2K

↑9.71%

↓2.46%

Search

nzbirdsonline.org.nz

68.52K

15.54%10.65K

84.46%57.88K

↓11.26%

↓11.37%

Direct

nzhistory.govt.nz

67.9K

76.35%51.85K

23.65%16.06K

↓2.63%

↓17.59%

Search

aucklandartgallery.com

53.1K

33.03%17.54K

66.97%35.57K

↓19.67%

↑51.92%

Direct

invaluable.com

48.51K

12.97%6.29K

87.03%42.22K

↑163.73%

↑105.74%

Direct

inaturalist.nz

47.55K

32.76%15.58K

67.24%31.97K

↓24.79%

↑0.98%

Direct

nianticlabs.com

45.97K

14.95%6.87K

85.05%39.1K

↓13.08%

↑77.47%

Direct

archaeology.org

38.36K

0.79%304

99.21%38.06K

↑6,087.74%

↑383.07%

Direct

warthunder.com

35.72K

46.73%16.69K

53.27%19.03K

↑160.6%

↓31.97%

Direct

tate.org.uk

32.5K

13.69%4.45K

86.31%28.05K

↑418.64%

↑18.4%

Direct

airforcemuseum.co.nz

31.18K

11.36%3.54K

88.64%27.64K

↑1,238.37%

↓33.52%

Direct

mutualart.com

28.3K

15.63%4.42K

84.37%23.88K

↑95.86%

↑8.37%

Direct

smithsonianmag.com

26.5K

20.33%5.39K

79.67%21.11K

↓53.36%

↑21.36%

Direct

loc.gov

24.04K

17.08%4.11K

82.92%19.93K

↑485.1%

↓41.69%

Direct

wellingtonzoo.com

23.86K

14.54%3.47K

85.46%20.39K

↓88.19%

↑95.03%

Direct

nationalarchives.gov.uk

22.06K

35.77%7.89K

64.23%14.17K

↑308.21%

↑17.44%

Search

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Key Insights on Top Museums Websites in New Zealand on February 2026

As of February 2026, ushmm.org leads Museums in New Zealand with 239.45K monthly visits. Its audience skews mobile-first (2.39% desktop / 2.39% mobile), and traffic is down month over month -17.71% and up year over year 379.05%. aucklandzoo.co.nz holds second with 126.39K visits and a mobile-leaning mix (12.08% desktop / 87.92% mobile), while aucklandmuseum.com ranks third with 109.92K visits.

Across the leaders, bmctoys.com is the most mobile-first (100% of visits), whereas findmypast.com is the most desktop-reliant (100%). Momentum favors regencyhistory.net in the latest month (7,570.73%), while history.com shows the steepest pullback.

Acquisition patterns also differ: ushmm.org is driven primarily by search, ushmm.org by direct, and ushmm.org by referral; overall, 44 of the top 100 sites are direct-led, 52 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in New Zealand