Top Machinery Websites in New Zealand

Name: Top websites in New Zealand (Machinery)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Machinery Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

number8.bid

169.02K

71.31%120.53K

28.69%48.49K

↑99.23%

↑63.49%

Direct

hirepool.co.nz

71.29K

38.34%27.33K

61.66%43.96K

↓1.81%

↑44.57%

Search

kennardshire.co.nz

60.89K

38.75%23.6K

61.25%37.29K

↑403.16%

↑18.46%

Search

topmaq.co.nz

55.76K

48.75%27.18K

51.25%28.58K

↓21.31%

↓4.05%

Search

cpenz.co.nz

53.98K

-

100%53.98K

↑25,484.83%

↑2,741.12%

Search

parts4engines.com

51.51K

-

100%51.51K

0%

↑558.84%

Direct

stihlshop.co.nz

49.91K

40.88%20.4K

59.12%29.51K

↓74.5%

↑18.95%

Paid

sesdirect.co.nz

46.62K

19.73%9.2K

80.27%37.42K

↑83.08%

↑24.01%

Direct

kaercher.com

39.86K

79.46%31.67K

20.54%8.19K

↑115.45%

↑0.6%

Direct

scissorlifttauranga.nz

37.91K

6.66%2.53K

93.34%35.39K

↓64.45%

↓9.28%

Direct

husqvarna.com

31.07K

28.08%8.72K

71.92%22.35K

↑9.78%

↓30.86%

Paid

machineryhouse.co.nz

29.09K

60.56%17.62K

39.44%11.47K

↓3.22%

↓11.43%

Search

cookes.co.nz

28.52K

9.77%2.79K

90.23%25.74K

↑1,014.62%

↑22.93%

Search

landmax.co.nz

23.99K

1.65%396

98.35%23.6K

↓58.39%

↑740.22%

Direct

deere.co.nz

22.95K

5.25%1.21K

94.75%21.74K

↑997.56%

↑17.11%

Search

newagtalk.com

21.93K

0.84%185

99.16%21.74K

↑1,096,350%

↑135.74%

Search

directsewing.co.nz

20.49K

28.24%5.79K

71.76%14.71K

↑40.06%

↓7.49%

Paid

astrolift.co.nz

19.2K

16.32%3.13K

83.68%16.06K

↑86.33%

↑78.6%

Direct

sewing.sg

16.46K

-

100%16.46K

0%

↑3,613.12%

Direct

trt.co.nz

15.06K

23.44%3.53K

76.56%11.53K

↑795.6%

↑84.03%

Direct

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Key Insights on Top Machinery Websites in New Zealand on February 2026

As of February 2026, number8.bid leads Machinery in New Zealand with 169.02K monthly visits. Its audience skews desktop-first (71.31% desktop / 71.31% mobile), and traffic is up month over month 99.23% and up year over year 63.49%. hirepool.co.nz holds second with 71.29K visits and a mobile-leaning mix (38.34% desktop / 61.66% mobile), while kennardshire.co.nz ranks third with 60.89K visits.

Across the leaders, cpenz.co.nz is the most mobile-first (100% of visits), whereas scottmachinery.co.nz is the most desktop-reliant (100%). Momentum favors newagtalk.com in the latest month (1,096,350%), while global.brother shows the steepest pullback.

Acquisition patterns also differ: number8.bid is driven primarily by search, number8.bid by direct, and number8.bid by referral; overall, 44 of the top 100 sites are direct-led, 43 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Machinery Websites in New Zealand