Top Travel & Tourism Websites in the United Arab Emirates

Key Insights on Top Travel & Tourism Websites in the United Arab Emirates on February 2026

As of February 2026, booking.com leads Travel & Tourism in the United Arab Emirates with 1.57M monthly visits. Its audience skews desktop-first (50.68% desktop / 50.68% mobile), and traffic is down month over month -19.56% and down year over year -2.86%. emirates.com holds second with 1.36M visits and a mobile-leaning mix (41.92% desktop / 58.08% mobile), while skyscanner.ae ranks third with 1.22M visits.

Across the leaders, capetownluxurycarrentals.co.za is the most mobile-first (100% of visits), whereas amadeus.com is the most desktop-reliant (90.59%). Momentum favors opodo.com in the latest month (271.41%), while kayak.ae shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 88 of the top 100 sites are direct-led, 10 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.