Top Travel & Tourism Websites in Finland

Name: Top websites in Finland (Travel & Tourism)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Finland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ilmatieteenlaitos.fi

11.16M

19.26%2.15M

80.74%9.01M

↓7.39%

↓0.87%

Direct

vr.fi

1.86M

18.95%352.43K

81.05%1.51M

↑1.12%

↓28.31%

Direct

booking.com

1.51M

46.51%702.98K

53.49%808.44K

↓9.89%

↑4.82%

Direct

finnair.com

786.34K

44.27%348.13K

55.73%438.21K

↓34.33%

↓7.38%

Direct

skyscanner.fi

522.28K

38.92%203.25K

61.08%319.03K

↓4.77%

↑11.09%

Direct

flightradar24.com

407.45K

63.12%257.2K

36.88%150.25K

↓1.01%

↓20.27%

Direct

golfpiste.com

400.35K

9.87%39.51K

90.13%360.84K

↓1.36%

↑13.89%

Direct

ladulle.fi

384.86K

21.21%81.64K

78.79%303.22K

↓40.58%

↑52.91%

Direct

airbnb.fi

351.15K

45.19%158.67K

54.81%192.48K

↓22.71%

↓35.68%

Direct

onnibus.com

347.74K

24.03%83.55K

75.97%264.19K

↑14.73%

↓1.45%

Direct

tripadvisor.com

335.61K

36.85%123.67K

63.15%211.94K

↓21.53%

↓8.63%

Search

tui.fi

334.93K

28.49%95.42K

71.51%239.52K

↑22.91%

↓28.72%

Direct

norwegian.com

303.87K

26.5%80.52K

73.5%223.35K

↑3.56%

↑11.64%

Direct

scandichotels.com

296.58K

21.63%64.16K

78.37%232.42K

↑2.82%

↑109.39%

Direct

aurinkomatkat.fi

280.67K

35.18%98.73K

64.82%181.94K

↑22.93%

↓36.09%

Direct

vikingline.fi

265.8K

30.8%81.88K

69.2%183.92K

↓29.61%

↓18.34%

Direct

um.fi

265.52K

25.09%66.61K

74.91%198.9K

↑73.98%

↓4.32%

Direct

americanexpress.com

263.35K

10.75%28.3K

89.25%235.05K

↑23.64%

↑470.93%

Direct

finavia.fi

246.08K

55.58%136.77K

44.42%109.32K

↓41.2%

↓27.05%

Search

tjareborg.fi

230.67K

23.29%53.72K

76.71%176.95K

↓25.2%

↑1.37%

Direct

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Key Insights on Top Travel & Tourism Websites in Finland on February 2026

As of February 2026, ilmatieteenlaitos.fi leads Travel & Tourism in Finland with 11.16M monthly visits. Its audience skews mobile-first (19.26% desktop / 19.26% mobile), and traffic is down month over month -7.39% and down year over year -0.87%. vr.fi holds second with 1.86M visits and a mobile-leaning mix (18.95% desktop / 81.05% mobile), while booking.com ranks third with 1.51M visits.

Across the leaders, shipfriends.gr is the most mobile-first (100% of visits), whereas flypgs.com is the most desktop-reliant (83.6%). Momentum favors vivaaerobus.com in the latest month (17,260.22%), while sokoshotels.fi shows the steepest pullback.

Acquisition patterns also differ: ilmatieteenlaitos.fi is driven primarily by search, ilmatieteenlaitos.fi by direct, and ilmatieteenlaitos.fi by referral; overall, 71 of the top 100 sites are direct-led, 24 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Finland