Top Travel & Tourism Websites in Vietnam

Name: Top websites in Vietnam (Travel & Tourism)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Vietnam, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

traveloka.com

2.17M

57.79%1.25M

42.21%914.82K

↑17.21%

↓28.99%

Direct

booking.com

1.95M

50.82%989.74K

49.18%957.97K

↑10.69%

↓0.15%

Direct

agoda.com

1.44M

49.28%707.58K

50.72%728.34K

↑8.44%

↓7.48%

Direct

trip.com

1.08M

52.45%564.16K

47.55%511.52K

↑9.95%

↑15.68%

Direct

vexere.com

1.02M

34.79%353.56K

65.21%662.62K

↑1.53%

↓19.13%

Direct

time.is

615.63K

62.7%385.98K

37.3%229.65K

↓12.14%

↓7.4%

Direct

amadeus.com

435.5K

99.4%432.9K

0.6%2.6K

↓21.34%

↓21.86%

Direct

mytour.vn

435.13K

44.27%192.64K

55.73%242.49K

↓16.08%

↓66.45%

Search

klook.com

423.25K

51.45%217.78K

48.55%205.47K

↓39.47%

↓29.25%

Search

vnanet.vn

368.42K

73.91%272.29K

26.09%96.13K

↑4.37%

↑24.56%

Direct

baodanang.vn

353.98K

31.94%113.06K

68.06%240.92K

↓18.47%

↑13.9%

Direct

tripadvisor.com.vn

330.37K

47.8%157.92K

52.2%172.45K

↓6.25%

↓21.95%

Search

vinpearl.com

325.71K

47.64%155.17K

52.36%170.54K

↓29.71%

↓45.63%

Search

abay.vn

305.76K

55.05%168.33K

44.95%137.43K

↑2.05%

↓28.66%

Direct

skyscanner.com.vn

297.71K

42.17%125.54K

57.83%172.17K

↑3.48%

↓8.54%

Direct

tripadvisor.com

277.8K

45.34%125.95K

54.66%151.85K

↓35.32%

↓32.84%

Search

ticketbox.vn

243.53K

41.51%101.1K

58.49%142.43K

↓7.82%

↑8.91%

Direct

skydoor.net

228.19K

12.15%27.73K

87.85%200.46K

↑56.85%

↑43.2%

Search

flightradar24.com

216.2K

47.39%102.46K

52.61%113.73K

↓22.08%

↓50.72%

Direct

airbnb.com.vn

173.14K

69.27%119.93K

30.73%53.2K

↑11.4%

↓13.97%

Direct

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Key Insights on Top Travel & Tourism Websites in Vietnam on February 2026

As of February 2026, traveloka.com leads Travel & Tourism in Vietnam with 2.17M monthly visits. Its audience skews desktop-first (57.79% desktop / 57.79% mobile), and traffic is up month over month 17.21% and down year over year -28.99%. booking.com holds second with 1.95M visits and a desktop-leaning mix (50.82% desktop / 49.18% mobile), while agoda.com ranks third with 1.44M visits.

Across the leaders, okujapan.com is the most mobile-first (100% of visits), whereas grand-isle.com is the most desktop-reliant (100%). Momentum favors mygourmettours.com in the latest month (20,085.65%), while grand-isle.com shows the steepest pullback.

Acquisition patterns also differ: traveloka.com is driven primarily by search, traveloka.com by direct, and traveloka.com by referral; overall, 60 of the top 100 sites are direct-led, 39 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Vietnam