Top Apparel & Fashion Websites in the World

Name: Top websites World (Apparel & Fashion)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the World, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

282.8M

15.62%44.17M

84.38%238.63M

↓10.31%

↑56.19%

Direct

threads.com

187.56M

44.23%82.96M

55.77%104.6M

↓18.4%

↑118,104.12%

Direct

mercari.com

85.26M

41.03%34.98M

58.97%50.28M

↓17.27%

↓13.52%

Direct

hm.com

68.21M

30.4%20.73M

69.6%47.48M

↓21.67%

↑12.67%

Direct

zara.com

62.82M

40.92%25.71M

59.08%37.12M

↓27%

↑21.84%

Direct

uniqlo.com

50.19M

31.21%15.66M

68.79%34.52M

↓24.55%

↑18.32%

Direct

macys.com

47.23M

34.35%16.22M

65.65%31.01M

↓15.95%

↑5.84%

Direct

poshmark.com

44.13M

32.28%14.24M

67.72%29.88M

↓11.34%

↑24.41%

Direct

myntra.com

44.03M

24.02%10.58M

75.98%33.46M

↓9.99%

↓18.58%

Direct

asos.com

37.84M

33.58%12.71M

66.42%25.13M

↓15.48%

↑25.83%

Direct

meesho.com

37M

42.41%15.69M

57.59%21.31M

↓0.05%

↑15.87%

Direct

gap.com

36.54M

26.48%9.68M

73.52%26.86M

↓16.16%

↑67.35%

Direct

nordstrom.com

35.16M

35.45%12.46M

64.55%22.7M

↓8.96%

↑54.68%

Direct

fashionnova.com

32.66M

11.85%3.87M

88.15%28.79M

↑6.06%

↑90.26%

Direct

victoriassecret.com

24.94M

16.37%4.08M

83.63%20.86M

↓17.33%

↑41.32%

Direct

mango.com

24.09M

27.41%6.6M

72.59%17.48M

↓22.73%

↑33.7%

Direct

next.co.uk

23.08M

25.19%5.81M

74.81%17.27M

↓7.3%

↑29.08%

Direct

karmanow.com

22.6M

75.58%17.08M

24.42%5.52M

↓19.96%

↑29.58%

Direct

zozo.jp

22.41M

16.81%3.77M

83.19%18.65M

↓24.16%

↓16.5%

Direct

zalando.de

22.17M

33.55%7.44M

66.45%14.73M

↓19.02%

↑13.13%

Direct

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Key Insights on Top Apparel & Fashion Websites in the World on February 2026

As of February 2026, shein.com leads Apparel & Fashion in the World with 282.8M monthly visits. Its audience skews mobile-first (15.62% desktop / 15.62% mobile), and traffic is down month over month -10.31% and up year over year 56.19%. threads.com holds second with 187.56M visits and a mobile-leaning mix (44.23% desktop / 55.77% mobile), while mercari.com ranks third with 85.26M visits.

Across the leaders, torrid.com is the most mobile-first (91.31% of visits), whereas karmanow.com is the most desktop-reliant (75.58%). Momentum favors azazie.com in the latest month (9.12%), while previterapelletteria.it shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the World