Top Apparel & Fashion Websites in Indonesia

Name: Top websites in Indonesia (Apparel & Fashion)
Creator: Semrush
License: https://sem.digisandesh.online/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Indonesia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

threads.com

6.4M

34.8%2.23M

65.2%4.18M

↓25.86%

↑402,982.3%

Direct

uniqlo.com

1.15M

14.22%164.27K

85.78%990.69K

↓32.1%

↓3.3%

Direct

mercari.com

667.15K

23.03%153.66K

76.97%513.49K

↓35.86%

↓18.36%

Direct

voila.id

480.03K

10.06%48.31K

89.94%431.71K

↓28.62%

↑82.38%

Direct

mapclub.com

432.88K

14.27%61.79K

85.73%371.09K

↓51.66%

↑80.97%

Direct

zara.com

329.98K

17.28%57.03K

82.72%272.96K

↑14.92%

↑4.81%

Direct

hm.com

298.98K

17.33%51.8K

82.67%247.17K

↑27.33%

↓38.97%

Direct

revolve.com

192.53K

1.69%3.25K

98.31%189.28K

↑537.11%

↑84.13%

Direct

teepublic.com

160.85K

65.34%105.1K

34.66%55.75K

↓19.88%

↑80.57%

Direct

coach.com

143.26K

12.48%17.88K

87.52%125.37K

↑35.85%

↓25.77%

Direct

onitsukatiger.com

114.03K

15.28%17.43K

84.72%96.61K

↑7.69%

↑44.26%

Direct

bostonbagsandtags.com

110.08K

1.04%1.15K

98.96%108.93K

↑23.19%

0%

Search

traderie.com

108.42K

38.45%41.69K

61.55%66.73K

↑36.77%

↓29.41%

Direct

shein.com

102.54K

16.67%17.1K

83.33%85.45K

↓15.01%

↓16.11%

Direct

converse.id

97.92K

14.29%14K

85.71%83.93K

↑1.39%

↑28.51%

Direct

novelship.com

93.29K

7.98%7.45K

92.02%85.84K

↓56.7%

↑176.71%

Direct

christyng.com

86.61K

5.07%4.39K

94.93%82.22K

↑48.58%

↑881.99%

Direct

lowonganrembang.com

84.22K

-

100%84.22K

↑351.07%

↑175.15%

Direct

levi.co.id

83.17K

10.61%8.82K

89.39%74.35K

↓16.34%

↓66.4%

Direct

kickavenue.com

70.92K

61.68%43.75K

38.32%27.18K

↑17.64%

↓34.55%

Direct

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Key Insights on Top Apparel & Fashion Websites in Indonesia on February 2026

As of February 2026, threads.com leads Apparel & Fashion in Indonesia with 6.4M monthly visits. Its audience skews mobile-first (34.8% desktop / 34.8% mobile), and traffic is down month over month -25.86% and up year over year 402,982.3%. uniqlo.com holds second with 1.15M visits and a mobile-leaning mix (14.22% desktop / 85.78% mobile), while mercari.com ranks third with 667.15K visits.

Across the leaders, lowonganrembang.com is the most mobile-first (100% of visits), whereas pullandbear.com is the most desktop-reliant (83.76%). Momentum favors idconceptstores.com in the latest month (22,360.64%), while longchamp.co.id shows the steepest pullback.

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 72 of the top 100 sites are direct-led, 27 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Indonesia